Rinse Free Foaming Cleanser - It is a foaming cleanser that can be used directly on any part of the dog (avoid eyes and ears). It is made with all plant based cleansers with a pH level of 6.5 which will not irritate the dog's skin. Simply apply the foam directly to the desired spots and massage into the dog's fur/coat then wipe off any excess foam to air dry. It is great for after a long walk, after the dog park or doggy daycare to refresh their coat.